Step into a pulsating labyrinth of neon and history at W Xi’an, a hotel that reimagines the glory of the Tang Dynasty through a futuristic lens. As one of the largest and most visually striking W hotels in the world, this architectural marvel is a “Modern Silk Road” come to life. With its bold scale, gravity-defying installations, and cinematic lighting, W Xi’an is the ultimate playground for those who want to experience the “New Xi’an” in all its high-octane, glamorous glory.
The W is the crown jewel of the Qujiang New District, the city’s most fashionable cultural and entertainment hub. Situated along the banks of the Qujiang Pool Park, the hotel offers a serene lakeside escape while being minutes away from the iconic Giant Wild Goose Pagoda and the Tang Paradise theme park. It is the perfect vantage point to watch the city transform from a misty historic parkland by day into a glittering, neon-lit metropolis by night.
The guestrooms are a masterclass in avant-garde luxury, featuring oversized balconies that offer panoramic views of the Qujiang district. The design is a daring fusion of ancient motifs and futuristic textures—think peach-blossom patterns reimagined in neon and traditional ceramic art transformed into sleek installations. Each room is a private sanctuary of tech-forward comfort, complete with signature W beds, open-plan bathrooms, and a vibe that is effortlessly chic and undeniably bold.
We love the sheer “wow” factor that hits you the moment you enter the 17-meter-high Living Room (lobby). The WET® outdoor pool is a social landmark in the city, offering a “see-and-be-seen” atmosphere with the backdrop of the Qujiang skyline. For us, the highlight is the hotel’s ability to make 3,000 years of history feel young, vibrant, and incredibly fun. Whether you are sipping world-class cocktails at the WOOBAR or exploring the digital art galleries throughout the halls, W Xi’an is an unforgettable sensory journey.
